Contentious words need context

We required an effortless way to explain different peoples stories of what the word 'I*mmigrant' means to them.

Using the brands octagon shape, we created an asterisk to promote a positive caveat to the word. We show the impact they make both here AND there. 

Pushing the secondary line forward, and italisising the 'and' to further illustrate the differences they make in different locations around the world.