Inspired by the world movers
International money transfer company WorldRemit needed an overhaul in their brand positioning.
The opportunity to create a more connected design system for all digital and print was driven by distinctiveness.
Icons that move like our world
Using the notion that our money moves worlds, we created an always moving, always turning icon set that links location, currency, and seasonal context into one cohesive icon language. We even linked to brand and app features into the story in some examples.